{"id":16383,"date":"2023-05-29T14:43:07","date_gmt":"2023-05-29T12:43:07","guid":{"rendered":"https:\/\/www.adictiz.com\/webinar-segment\/"},"modified":"2026-05-07T10:50:44","modified_gmt":"2026-05-07T08:50:44","slug":"webinar-segmentation-marketing","status":"publish","type":"page","link":"https:\/\/www.adictiz.com\/en\/webinar-segmentation-marketing\/","title":{"rendered":"Webinar Segment"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;204&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;30px||30px||false|false&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;22px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><strong>WEBINAR<\/strong><\/p>\n<p>[\/et_pb_text][dipi_dual_heading first_heading=&#8221;Lead to Customer: discover the power &#8221; second_heading=&#8221;of marketing segmentation&#8221; heading_tag=&#8221;h1&#8243; heading_display=&#8221;column&#8221; fh_style=&#8221;background&#8221; fh_background_style=&#8221;clipped&#8221; first_heading_use_color_gradient=&#8221;on&#8221; first_heading_color_gradient_direction=&#8221;105deg&#8221; first_heading_color_gradient_stops=&#8221;#008af9 0%|#6479e7 35%|#ef83dd 75%&#8221; first_heading_enable_image=&#8221;off&#8221; fh_padding=&#8221;0px|0px|0px|0px|false|false&#8221; second_heading_use_color_gradient=&#8221;on&#8221; second_heading_color_gradient_direction=&#8221;90deg&#8221; second_heading_color_gradient_stops=&#8221;#3480f3 0%|#6479e7 42%|#ef83dd 73%&#8221; sh_padding=&#8221;0px|0px|0px|10px|false|false&#8221; heading_display_tablet=&#8221;column&#8221; heading_display_phone=&#8221;column&#8221; heading_display_last_edited=&#8221;on|tablet&#8221; sh_padding_tablet=&#8221;&#8221; sh_padding_phone=&#8221;&#8221; sh_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; first_heading_font=&#8221;&#8211;et_global_body_font|700|||||||&#8221; first_heading_text_color=&#8221;#15022A&#8221; first_heading_font_size=&#8221;45px&#8221; first_heading_line_height=&#8221;1em&#8221; second_heading_font=&#8221;&#8211;et_global_body_font|700|||||||&#8221; second_heading_font_size=&#8221;45px&#8221; second_heading_line_height=&#8221;1.2em&#8221; background_text_font=&#8221;&#8211;et_global_body_font||||||||&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;0px|0px|20px|0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;0px|0px||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; first_heading_font_size_tablet=&#8221;45px&#8221; first_heading_font_size_phone=&#8221;40px&#8221; first_heading_font_size_last_edited=&#8221;on|phone&#8221; second_heading_font_size_tablet=&#8221;45px&#8221; second_heading_font_size_phone=&#8221;40px&#8221; second_heading_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; overlay_bg_color_gradient_type_tablet=&#8221;linear&#8221; overlay_bg_color_gradient_type_phone=&#8221;linear&#8221; overlay_bg_color_gradient_type__hover=&#8221;linear&#8221; image_bg_color_gradient_type__hover=&#8221;linear&#8221;][\/dipi_dual_heading][et_pb_text content_tablet=&#8221;<\/p>\n<p>100+ key dates to punctuate your<br \/>year of <strong>games and experiences<\/strong><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>100+ key dates to punctuate your year of <strong>games and experiences<\/strong><\/p>\n<p>&#8221; content_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;skip-lazy&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Montserrat|100|||||||&#8221; header_font_size=&#8221;40px&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; custom_margin_tablet=&#8221;||-22px||false|false&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Achieve your <strong>engagement and conversion<br \/>goals<\/strong> within a gamification context<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; min_height=&#8221;233.2px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||-20px||false|false&#8221; custom_margin_phone=&#8221;-8px||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;601.5px&#8221; custom_margin=&#8221;0px||80px||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/05\/webinar-feature-segment-adictiz.webp&#8221; alt=&#8221;Webinar feature segment&#8221; title_text=&#8221;Webinar &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-20px||30px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_radii=&#8221;off|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #000000\">The new Segment feature helps you engage and convert your audiences<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"color: #000000\">Following your last <span style=\"text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/en\/the-quest-for-qualified-leads\/\" style=\"color: #000000\">qualified lead collection<\/a><\/span> through a gamification campaign, it&#8217;s time for you to engage your audiences and, above all, <strong>turn them into customers<\/strong> through marketing segmentation!<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"color: #000000\">How do you do it? That&#8217;s the question we&#8217;ll be answering in this webinar to coincide with the release of our new <strong>Segment feature<\/strong>. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;14px|20px|0px|20px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|60px|0px|false|false&#8221; custom_padding=&#8221;20px|20px|0px|20px|false|false&#8221; border_radii=&#8221;off|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;-3px&#8221; global_colors_info=&#8221;{}&#8221;]<div data-nom=\"fr-webinar-segmentation\"><iframe loading=\"lazy\" width=\"100%\" height=\"480\" frameborder=\"0\" src=\"https:\/\/app.livestorm.co\/p\/be538e95-88bf-4b9f-bfb0-1cc43f945f8a\/form\" title=\"Webinar | De Lead \u00e0 Client : red\u00e9couvrez le pouvoir de la segmentation marketing avec la nouvelle fonctionnalit\u00e9 SEGMENT | Webinar gamification & jeu marketing\"><\/iframe><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;601.5px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||50px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;13px|0px|0px|0px|false|false&#8221; custom_padding_tablet=&#8221;13px|0px|0px|0px|false|false&#8221; custom_padding_phone=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center\"><strong><span style=\"color: #000000\">The new Segment feature helps you engage and convert your audiences<\/span><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/05\/webinar-feature-segment-adictiz.webp&#8221; alt=&#8221;Webinar feature segment&#8221; title_text=&#8221;webinar-feature-segment-adictiz&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_radii=&#8221;off|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"color: #000000\">Following your last <span style=\"text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/en\/the-quest-for-qualified-leads\/\" style=\"color: #000000\">qualified lead collection<\/a><\/span> through a gamification campaign, it&#8217;s time for you to engage your audiences and, above all, <strong>turn them into customers<\/strong> through marketing segmentation!<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"color: #000000\">How do you do it? That&#8217;s the question we&#8217;ll be answering in this webinar to coincide with the release of our new <strong>Segment feature<\/strong>. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;off|||10px|10px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F5FF&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#f2f5ff 0%|#ffffff 100%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;58px||80px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #000000\">Segmentation, the best ally for digital marketing teams.<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\">Following your latest gamification campaign, your database contains thousands of leads. They all have different profiles and interests. To take your <strong>segmentation strategy<\/strong> a step further and guide your leads through your ideal path (<em>engagement or purchase<\/em>), we invite you to discover our new Segment feature.  <\/p>\n<p style=\"text-align: justify\">By <strong>understanding the unique needs<\/strong> and motivations of each segment, you can personalize your messages and offers to maximize their relevance. This encourages greater receptiveness to your calls to action and increases the chances of conversion. <\/p>\n<p>By optimizing your marketing resources and budget, you can <strong>focus your efforts<\/strong> on specific segments with high potential. This translates into more efficient use of your marketing budget and improved ROI.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"color: #000000\">The <a href=\"https:\/\/app.livestorm.co\/adictiz\/webinar-segment?type=detailed\" style=\"color: #000000\"><strong>new Segment functionality<\/strong><\/a> we present in this webinar offers a simple yet powerful solution. It enables you to implement marketing segmentation in your gamified campaigns. Create personalized segments using preference data, purchase behavior, interaction history and other relevant information. So you can deliver <strong>the right message, to the right person, at the right time<\/strong>.   <\/span><\/p>\n<p style=\"text-align: left\"><span style=\"color: #000000\">Discover our <strong>use-cases<\/strong> illustrating the power of segmentation in your marketing strategy. Take advantage of a Q&amp;A session with our speakers at the end of the webinar to get all the keys you need to reach your objectives! <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; background_color=&#8221;#ECF1FF&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;10px|20px|0px|20px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>This Webinar will cover:<\/strong><\/p>\n<ul>\n<li><span style=\"color: #000000\"><strong>The power of segmentation<\/strong> | How to increase engagement and conversion<\/span><\/li>\n<li><span style=\"color: #000000\"><strong>Introducing SEGMENT<\/strong> | Using the functionality &amp; segments in your e-mailing campaigns<\/span><\/li>\n<li><span style=\"color: #000000\"><strong>An answer to your business problems<\/strong> | Use-cases &amp; zoom on future developments<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;20px||60px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_6,1_6,1_6&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text 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