{"id":16380,"date":"2023-04-21T16:09:11","date_gmt":"2023-04-21T14:09:11","guid":{"rendered":"https:\/\/www.adictiz.com\/the-quest-for-qualified-leads\/"},"modified":"2026-01-21T18:09:44","modified_gmt":"2026-01-21T16:09:44","slug":"the-quest-for-qualified-leads","status":"publish","type":"page","link":"https:\/\/www.adictiz.com\/en\/the-quest-for-qualified-leads\/","title":{"rendered":"The quest for qualified leads"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|auto||197px|false|false&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|800|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;35px&#8221; text_line_height=&#8221;1.1em&#8221; header_font_size=&#8221;35px&#8221; header_line_height=&#8221;1.1em&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;20px||||false|true&#8221; custom_padding=&#8221;||||false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center\">The quest for qualified leads: tips for collecting the right data<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; text_line_height=&#8221;1.1em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;|300|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.1em&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;22px|0px|11px||false|false&#8221; custom_padding=&#8221;|0px|1px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center\">Achieve your <strong>lead generation objectives<\/strong> in a gamification context, while avoiding the pitfalls<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4f4f4&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;0px||3px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; top_divider_style=&#8221;curve&#8221; top_divider_height=&#8221;37px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;30px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#f4f4f4 0%|#ffffff 26%&#8221; min_height=&#8221;233.2px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||-20px||false|false&#8221; custom_margin_phone=&#8221;-8px||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;601.5px&#8221; custom_margin=&#8221;0px||80px||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/05\/Webinar-collecte-de-leads.webp&#8221; alt=&#8221;Webinar to collect qualified leads&#8221; title_text=&#8221;Webinar-collect-leads&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;-18px||30px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_radii=&#8221;off|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #0092ff\">Qualified lead generation is a key issue for companies<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\">How can you plan ahead for data collection? How can you be sure of the <span style=\"color: #0092ff\"><strong>quality of the leads<\/strong><\/span> you obtain? C&#8217;est \u00e0 ces questions que nous r\u00e9pondrons ensemble dans ce webinaire.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;14px|20px|0px|20px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|60px|0px|false|false&#8221; custom_padding=&#8221;20px|20px|0px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;off|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;-3px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<div data-nom=\"fr-webinar-leads-qualifies\"><iframe loading=\"lazy\" width=\"100%\" height=\"480\" frameborder=\"0\" src=\"https:\/\/app.livestorm.co\/p\/6b419c30-1105-4192-94b8-74ee952de2a0\/form\" title=\"Webinar | La qu\u00eate des leads qualifi\u00e9s : les astuces pour bien collecter sa donn\u00e9e | Webinar gamification & jeu marketing\"><\/iframe><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;601.5px&#8221; custom_padding=&#8221;13px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center\">La g\u00e9n\u00e9ration de prospects qualifi\u00e9s est un enjeu majeur pour les entreprises<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Comment planifier \u00e0 l&#8217;avance la collecte des donn\u00e9es ? How to ensure <span style=\"color: #0092ff\"><strong>lead quality<\/strong><\/span> These are the questions we&#8217;ll be answering together in this webinar.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/05\/Webinar-collecte-de-leads.webp&#8221; alt=&#8221;Webinar to collect qualified leads&#8221; title_text=&#8221;Webinar-collect-leads&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_radii=&#8221;off|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; border_radii=&#8221;off|||10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|60px|0px|false|false&#8221; custom_padding=&#8221;20px|20px|0px|20px|false|false&#8221; border_radii=&#8221;off|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;-3px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f9f9f9&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;58px||80px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\"><strong>Gamification is the strategy of using game elements in non-game contexts for marketing purposes.<\/strong><\/p>\n<p style=\"text-align: justify\">This approach can be used for different verticals and meets a number of objectives, such as lead generation.<\/p>\n<p style=\"text-align: justify\">Essential to any marketing strategy today, <span style=\"color: #000000\"><a href=\"https:\/\/app.livestorm.co\/adictiz\/webinar-lead-qualifie-collecte-donnee?type=detailed\" style=\"color: #000000\">qualified lead generation<\/a><\/span> is a must for companies looking to acquire new customers and grow their business. Although this strategy is a well-established practice, it remains difficult to implement and measure. <\/p>\n<p style=\"text-align: justify\">How can you <strong>plan ahead for <span style=\"color: #000000\"><a href=\"https:\/\/www.adictiz.com\/blog\/collecte-donnees\/\" style=\"color: #000000\">data collection<\/a><\/span><\/strong>? How can you be sure of the quality of the leads you obtain? These are the questions we&#8217;ll be answering together in this webinar.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\">See also our sample routes and <strong>use-cases <\/strong> to help you choose the ideal route.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; background_color=&#8221;#f9f9f9&#8243; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;10px|20px|0px|20px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#e5e5e5&#8243; global_colors_info=&#8221;{}&#8221;]<strong>This Webinar will cover :<\/strong><\/p>\n<ul>\n<li><span style=\"color: #0092ff\"><strong>Good practices and pitfalls<\/strong><\/span> to avoid to generate qualified leads.<\/li>\n<li><span style=\"color: #0092ff\"><strong>Choosing the ideal career path<\/strong><\/span> | Use-case &amp; typical career paths: effective methods for achieving your goals<\/li>\n<li><span style=\"color: #0092ff\"><strong>Ensuring lead quality<\/strong><\/span> | Campaign assessment: how to measure success<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;280.2px&#8221; custom_margin=&#8221;0px||-20px||false|false&#8221; custom_margin_tablet=&#8221;0px||-20px||false|false&#8221; custom_margin_phone=&#8221;-8px||-20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;25px||40px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||-19px||false|false&#8221; custom_margin_tablet=&#8221;0px||-19px||false|false&#8221; custom_margin_phone=&#8221;-34px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;17px||||false|false&#8221; custom_margin_tablet=&#8221;17px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;40px||||false|false&#8221; text_font_size_tablet=&#8221;30px&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Plus de <strong>200 marques <\/strong>nous font confiance<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; min_height=&#8221;252.8px&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_margin_tablet=&#8221;20px||||false|false&#8221; custom_margin_phone=&#8221;-42px||-34px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; 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How can you be sure of the quality of the leads you obtain? C&#8217;est \u00e0 ces questions [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14435,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-16380","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar - The quest for qualified leads | Adictiz<\/title>\n<meta name=\"description\" content=\"Achieve your goal of generating qualified leads in a gamification context, while avoiding the pitfalls with Adictiz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adictiz.com\/en\/the-quest-for-qualified-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar - 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