{"id":15461,"date":"2023-07-03T17:21:33","date_gmt":"2023-07-03T15:21:33","guid":{"rendered":"https:\/\/www.adictiz.com\/segment\/"},"modified":"2026-04-28T10:53:14","modified_gmt":"2026-04-28T08:53:14","slug":"segment","status":"publish","type":"page","link":"https:\/\/www.adictiz.com\/en\/segment\/","title":{"rendered":"Segment"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; padding_top_1=&#8221;0px&#8221; padding_top_2=&#8221;0px&#8221; padding_bottom_1=&#8221;0px&#8221; padding_bottom_2=&#8221;0px&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; padding_left_right_link_1=&#8221;false&#8221; padding_left_right_link_2=&#8221;false&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0092FF&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;40px||0px||false|false&#8221; custom_padding=&#8221;0px||0px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|800|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;35px&#8221; text_line_height=&#8221;1.1em&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;35px&#8221; header_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px|0px|20px|0px|false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: left\"><b>Convert your campaign leads into high-value customers<\/b><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.2em&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_2_font=&#8221;|300|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;28px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">From lead to customer: rediscover the power <\/span><b>of marketing segmentation<\/b><span style=\"font-weight: 400\"> with the new Segment feature. 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With our platform, you can easily make adjustments to your e-mail campaigns.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;358.7px&#8221; custom_margin=&#8221;60px|auto|0px|auto|false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|800|||||||&#8221; text_text_color=&#8221;#0092ff&#8221; text_font_size=&#8221;32px&#8221; text_line_height=&#8221;1.2em&#8221; header_text_color=&#8221;#0092FF&#8221; header_2_text_color=&#8221;#0092ff&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;31px&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center\"><b>Boost your productivity and marketing precision with Segment!<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/06\/message-centralise-2.webp&#8221; title_text=&#8221;message-centralize-2&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.2em&#8221; min_height=&#8221;65px&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\"><strong>With or without CRM<\/strong>, save time and increase efficiency by centralizing your data and accessing key information easily.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;||20px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Quickly access key information and personalize your campaigns for a more targeted approach. 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text_text_color=&#8221;#0092ff&#8221; text_font_size=&#8221;32px&#8221; text_line_height=&#8221;1.2em&#8221; header_text_color=&#8221;#0092FF&#8221; header_2_text_color=&#8221;#0092ff&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;31px&#8221; min_height=&#8221;91.6px&#8221; custom_margin=&#8221;30px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center\"><b>Don&#8217;t let your collected data go to sleep!<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\"><strong>Send the most relevant messages<\/strong> to your different segments based on their behavior on your campaigns<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/07\/info.webp&#8221; 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With our platform, you can easily make adjustments to your e-mail campaigns.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;358.7px&#8221; custom_margin=&#8221;30px|auto|0px|auto|false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|800|||||||&#8221; text_text_color=&#8221;#0092ff&#8221; text_font_size=&#8221;32px&#8221; text_line_height=&#8221;1.2em&#8221; header_text_color=&#8221;#0092FF&#8221; header_2_text_color=&#8221;#0092ff&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;31px&#8221; min_height=&#8221;91.6px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px|0px|0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center\"><b>Adictiz, a single platform for everything!<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/06\/message-centralise-2.webp&#8221; title_text=&#8221;message-centralize-2&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px|0px|20px|0px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;||20px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Centralize messages <strong>without having to use multiple tools<\/strong> such as gamification and CRM. 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min_height=&#8221;91.6px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px|0px|0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center\"><b>Optimize your marketing resources and budget<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/06\/message-centralise.webp&#8221; title_text=&#8221;message-centralized&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;20px||20px||true|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px|0px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">Concentrate your efforts on segments with <strong>high potential<\/strong> for your business.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">This translates into more efficient use of your marketing budget and <strong>improved ROI<\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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title_text=&#8221;vignette-webinar-segmentation-marketing&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_font_size=&#8221;28px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;10px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\">Reading of the moment<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|800|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;32px&#8221; text_line_height=&#8221;1.2em&#8221; header_text_color=&#8221;#0092FF&#8221; header_2_text_color=&#8221;#0092FF&#8221; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;32px&#8221; header_3_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;15px||||false|false&#8221; custom_padding=&#8221;|10px|||false|false&#8221; header_3_text_align_tablet=&#8221;&#8221; header_3_text_align_phone=&#8221;center&#8221; header_3_text_align_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Harness the potential of your data with segmentation<br \/><\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p>Why are brands betting on <strong>gamification<\/strong>?<\/p>\n<p>The fight against inflation is a topical issue, and one in which brands &amp; points of sale can really play a part. Let&apos;s take a look at some of our <strong>customers&apos; success<\/strong> stories, and discover how they&apos;re helping to restore purchasing power to the French.<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>Why are brands betting on <strong>gamification<\/strong>?<\/p>\n<p>The fight against inflation is a topical issue, and one in which brands &amp; points of sale can really play a part. Let&apos;s take a look at some of our <strong>customers&apos; success<\/strong> stories, and discover how they&apos;re helping to restore purchasing power to the French.<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; custom_padding=&#8221;||0px|||&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\">In an increasingly data-driven world, understanding and exploiting the <strong> potential of your collected data<\/strong> is essential to achieving your marketing objectives. <br \/>By understanding the importance of marketing segmentation, you&#8217;ll be able to <strong>maximize the performance<\/strong> of your gamification campaigns.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/blog\/harness-the-potential-of-your-data-with-segmentation\/&#8221; 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text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_font_size=&#8221;28px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;10px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Reading of the moment<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|800|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;32px&#8221; text_line_height=&#8221;1.2em&#8221; header_text_color=&#8221;#0092FF&#8221; header_2_text_color=&#8221;#0092FF&#8221; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;32px&#8221; header_3_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;15px||||false|false&#8221; custom_padding=&#8221;|10px|||false|false&#8221; header_3_text_align_tablet=&#8221;&#8221; header_3_text_align_phone=&#8221;center&#8221; header_3_text_align_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center\"><strong>Harness the potential of your data with segmentation<br \/><\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/06\/vignette-webinar-segmentation-marketing.webp&#8221; alt=&#8221;Marketing segmentation&#8221; title_text=&#8221;vignette-webinar-segmentation-marketing&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text content_tablet=&#8221;<\/p>\n<p>Why are brands betting on <strong>gamification<\/strong>?<\/p>\n<p>The fight against inflation is a topical issue, and one in which brands &amp; points of sale can really play a part. Let&apos;s take a look at some of our <strong>customers&apos; success<\/strong> stories, and discover how they&apos;re helping to restore purchasing power to the French.<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>Why are brands betting on <strong>gamification<\/strong>?<\/p>\n<p>The fight against inflation is a topical issue, and one in which brands &amp; points of sale can really play a part. Let&apos;s take a look at some of our <strong>customers&apos; success<\/strong> stories, and discover how they&apos;re helping to restore purchasing power to the French.<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; custom_padding=&#8221;||0px|||&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\">In an increasingly data-driven world, understanding and exploiting the <strong> potential of your collected data<\/strong> is essential to achieving your marketing objectives. <br \/>By understanding the importance of marketing segmentation, you&#8217;ll be able to <strong>maximize the performance<\/strong> of your gamification campaigns.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/blog\/harness-the-potential-of-your-data-with-segmentation\/&#8221; 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