{"id":15349,"date":"2023-06-29T10:01:50","date_gmt":"2023-06-29T08:01:50","guid":{"rendered":"https:\/\/www.adictiz.com\/gamification\/"},"modified":"2026-02-18T18:03:24","modified_gmt":"2026-02-18T16:03:24","slug":"gamification","status":"publish","type":"page","link":"https:\/\/www.adictiz.com\/en\/gamification\/","title":{"rendered":"Gamification"},"content":{"rendered":"

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Gamification for marketing<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_text_color=”#FFFFFF” text_font_size=”28px” header_text_color=”#FFFFFF” header_2_font=”|300|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” text_orientation=”center” custom_margin=”0px||0px||false|false” custom_padding=”5px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Stand out to better engage<\/strong> your audience<\/h2>\n

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Gaming, a social phenomenon that has existed since the dawn of time<\/h2>\n

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Its use has grown at an unprecedented rate over the past 40 years with the advent of mobile Internet<\/strong> and social networks in particular.<\/p>\n

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At Adictiz, our ambition is to turn any situation into a play situation<\/strong> to achieve a defined goal, based on the human predisposition to play and the reward system.<\/p>\n

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Gaming, a social phenomenon that has existed since the dawn of time<\/h2>\n

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With the advent of the mobile Internet<\/strong> and social networks in particular, its use is experiencing unprecedented growth.<\/p>\n

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Our ambition is to turn any situation into a play situation<\/strong>, based on the human predisposition to play and the reward system.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#f9f9f9″ custom_margin=”60px||60px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”15px” background_color=”RGBA(255,255,255,0)” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n

“Gamification is a technique that involves integrating video game elements into areas that are not directly related to games, to make these activities more fun<\/strong>. Rewards, challenges, levels to reach, points to earn, etc. The aim is to engage users<\/strong> in a brand universe.”<\/span><\/i><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”collect” _builder_version=”4.21.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_margin=”40px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ disabled_on=”on|off|off” _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||31px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/07\/gamification-experience-emotionnelle.webp” title_text=”gamification-emotional experience” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”0px|20px||0px|false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|800|||||||” text_text_color=”#0092ff” text_font_size=”32px” header_font=”Montserrat|700|||||||” header_text_color=”#0092FF” header_2_font=”Montserrat|700|||||||” header_2_text_color=”#0092FF” header_2_font_size=”28px” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092FF” header_3_font_size=”31px” custom_margin=”0px||10px||false|false” global_colors_info=”{}”]<\/p>\n

The captivating emotional experience of gamification<\/h2>\n

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By integrating narrative elements<\/strong> into learning activities, gamification creates a deep emotional bond.<\/span><\/p>\n

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This has a significant impact on participants’ attention and ability to retain relevant information, as demonstrated by a study carried out by researchers at the University of Reading<\/a><\/span><\/span>.<\/p>\n

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The captivating emotional experience of gamification<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.2em” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n

By integrating narrative elements<\/strong> into learning activities, gamification creates a deep emotional bond.<\/span><\/p>\n

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[\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/07\/gamification-experience-emotionnelle.webp” title_text=”gamification-emotional experience” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”0px|0px|10px|0px|false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

This has a significant impact on participants’ attention and ability to retain relevant information, as demonstrated by a study carried out by researchers at the University of Reading<\/a><\/span><\/span>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”create” _builder_version=”4.21.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ disabled_on=”on|off|off” _builder_version=”4.19.5″ _module_preset=”default” min_height=”399.7px” custom_margin=”1px|auto|0px|auto|false|false” custom_padding=”100px|0px|0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.5″ _module_preset=”default” custom_padding=”|20px|||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|800|||||||” text_text_color=”#0092ff” text_font_size=”32px” header_font=”Montserrat|700|||||||” header_text_color=”#0092FF” header_2_font=”Montserrat|700|||||||” header_2_text_color=”#0092FF” header_2_font_size=”28px” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092FF” header_3_font_size=”31px” custom_margin=”0px||10px||false|false” global_colors_info=”{}”]<\/p>\n

The power of games: stimulating brain areas for better memorization<\/h2>\n

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The hippocampus plays a crucial role in memorizing<\/strong> knowledge. Activation of this area promotes information retention.<\/p>\n

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Clinical tests have demonstrated the beneficial effects of play in stimulating neuronal processes<\/strong>. This paves the way for the use of game-based tools to encourage positive behavior, according to research by Brian Knutson at Stanford University.<\/p>\n

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Stimulate brain areas for better memory<\/h2>\n

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The hippocampus plays a crucial role.<\/strong> Activation of this zone promotes information retention.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/07\/gamification-pouvoir-du-jeu-2.webp” title_text=”gamification-power-of-game-2″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”10px|-10px|10px|0px|false|false” custom_padding=”|0px|0px|0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”16px” width=”100%” custom_margin=”|0px|0px||false|false” custom_padding=”|0px|0px||false|false” global_colors_info=”{}”]<\/p>\n

Clinical tests have demonstrated the beneficial effects of play in stimulating neuronal processes<\/strong>. This paves the way for the use of game-based tools to encourage positive behavior, according to research by Brian Knutson at Stanford University.<\/p>\n

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Interactivity has excellent results on memorization<\/b><\/h2>\n

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“<\/span>You tell me, I forget. You teach me, I remember. You involve me, I learn<\/span><\/i>” Benjamin Franklin<\/span><\/p>\n

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Interactivity has excellent results on memorization<\/b><\/h2>\n

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“<\/span>You tell me, I forget. You teach me, I remember. You involve me, I learn<\/span><\/i>” Benjamin Franklin<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.21.0″ _module_preset=”default” min_height=”129px” custom_margin=”40px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”28px” text_line_height=”1.2em” header_2_font=”Montserrat|300|||||||” header_2_font_size=”28px” custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Gamification, a veritable cocktail of happyness hormones<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” module_id=”collect” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”20px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ disabled_on=”on|off|off” _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|30px|31px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/07\/gamification-dopamine.webp” title_text=”gamification-dopamine” _builder_version=”4.21.0″ _module_preset=”default” width=”64%” module_alignment=”center” custom_margin=”0px|0px|30px|0px|false|false” custom_padding=”|0px|30px|0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|800|||||||” text_text_color=”#0092ff” text_font_size=”32px” header_font=”Montserrat|700|||||||” header_text_color=”#0092FF” header_2_font=”Montserrat|700|||||||” header_2_text_color=”#0092FF” header_2_font_size=”28px” header_3_font=”Montserrat|700|||||||” header_3_text_color=”#0092FF” header_3_font_size=”28px” custom_margin=”0px||10px||false|false” global_colors_info=”{}”]<\/p>\n

Dopamine: a catalyst for positive associations in learning<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n

By triggering the release of the “feel-good” hormone, gamification offers an enriching experience<\/strong>. Instant rewards stimulate motivation and commitment.<\/span><\/p>\n

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[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

By awarding virtual rewards for achieving learning objectives, users associate an interactive experience with positive emotions<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ disabled_on=”on|off|off” _builder_version=”4.21.0″ _module_preset=”default” min_height=”399.7px” custom_margin=”1px|auto|0px|auto|false|false” custom_padding=”0px|0px|0px|30px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.5″ _module_preset=”default” custom_padding=”|20px|||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|800|||||||” text_text_color=”#0092ff” text_font_size=”32px” header_font=”Montserrat|700|||||||” header_text_color=”#0092FF” header_2_font=”Montserrat|700|||||||” header_2_text_color=”#0092FF” header_2_font_size=”28px” header_3_font=”Montserrat|700|||||||” header_3_text_color=”#0092FF” header_3_font_size=”28px” custom_margin=”0px||10px||false|false” global_colors_info=”{}”]<\/p>\n

Success and happiness, the benefits of serotonin<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.2em” custom_margin=”0px||10px||false|false” custom_padding=”0px||10px||false|false” global_colors_info=”{}”]<\/p>\n

The release of serotonin in the brain<\/strong> is <\/span>triggered by memories of past successes (winning a game, an award or a prize)<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”16px” width=”100%” custom_margin=”|-58px|0px||false|false” custom_padding=”|0px|0px||false|false” global_colors_info=”{}”]<\/p>\n

This positive retrospection has a beneficial effect on mood. This can help maintain motivation<\/strong>, boost self-esteem and keep you involved in an interactive campaign.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/07\/gamification-serotonine.webp” title_text=”gamification-serotonin” align=”center” _builder_version=”4.21.0″ _module_preset=”default” width=”64%” module_alignment=”center” custom_margin=”-39px|30px|30px|30px|false|false” custom_padding=”0px|0px|30px|0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ disabled_on=”on|off|off” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”|30px|31px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/07\/gamification-endorphine.webp” title_text=”gamification-endorphin” _builder_version=”4.21.0″ _module_preset=”default” width=”64%” module_alignment=”center” custom_margin=”-32px|30px|31px|30px|false|false” custom_padding=”0px|0px|30px|0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|800|||||||” text_text_color=”#0092ff” text_font_size=”32px” header_font=”Montserrat|700|||||||” header_text_color=”#0092FF” header_2_font=”Montserrat|700|||||||” header_2_text_color=”#0092FF” header_2_font_size=”28px” header_3_font=”Montserrat|700|||||||” header_3_text_color=”#0092FF” header_3_font_size=”28px” custom_margin=”0px||10px||false|false” global_colors_info=”{}”]<\/p>\n

Stress reduction and endorphin release<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n

Interactive experiences can trigger excitement<\/strong>, releasing endorphins secreted by the brain.<\/span><\/p>\n

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[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

This natural body analgesic can reduce stress, anxiety and create a sense of euphoria<\/strong>, fostering a state of mind conducive to learning and engagement.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” module_id=”collect” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”20px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ disabled_on=”off|off|on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||31px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|800|||||||” text_text_color=”#0092ff” text_font_size=”32px” header_font=”Montserrat|700|||||||” header_text_color=”#0092FF” header_2_font=”Montserrat|700|||||||” header_2_text_color=”#0092FF” header_2_font_size=”28px” header_3_font=”Montserrat|700|||||||” header_3_text_color=”#0092FF” header_3_font_size=”28px” custom_margin=”0px||10px||false|false” global_colors_info=”{}”]<\/p>\n

Dopamine and positive associations<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n

By triggering the release of the “feel-good” hormone, gamification offers an enriching experience<\/strong>.<\/span><\/p>\n

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[\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/07\/gamification-dopamine.webp” title_text=”gamification-dopamine” _builder_version=”4.21.0″ _module_preset=”default” module_alignment=”center” custom_margin=”0px|0px|10px|0px|false|false” custom_padding=”|0px|10px|0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

By awarding virtual rewards for achieving learning objectives, users associate an interactive experience with positive emotions<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ disabled_on=”off|off|on” _builder_version=”4.21.0″ _module_preset=”default” min_height=”399.7px” custom_margin=”1px|auto|0px|auto|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”|0px|||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|800|||||||” text_text_color=”#0092ff” text_font_size=”32px” header_font=”Montserrat|700|||||||” header_text_color=”#0092FF” header_2_font=”Montserrat|700|||||||” header_2_text_color=”#0092FF” header_2_font_size=”28px” header_3_font=”Montserrat|700|||||||” header_3_text_color=”#0092FF” header_3_font_size=”28px” custom_margin=”30px||10px||false|false” global_colors_info=”{}”]<\/p>\n

Success & happiness, the benefits of serotonin<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.2em” custom_margin=”0px||10px||false|false” custom_padding=”0px||10px||false|false” global_colors_info=”{}”]<\/p>\n

Its release in the brain<\/strong> is <\/span>triggered by the recall of past successes<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/07\/gamification-serotonine.webp” title_text=”gamification-serotonin” align=”center” _builder_version=”4.21.0″ _module_preset=”default” module_alignment=”center” custom_margin=”0px||30px||false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”16px” width=”100%” custom_margin=”|0px|0px||false|false” custom_padding=”|0px|0px||false|false” global_colors_info=”{}”]<\/p>\n

This positive retrospection has a beneficial effect on mood. This can help maintain motivation<\/strong>, boost self-esteem and keep you involved in an interactive campaign.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ disabled_on=”off|off|on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”|0px|31px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|800|||||||” text_text_color=”#0092ff” text_font_size=”32px” header_font=”Montserrat|700|||||||” header_text_color=”#0092FF” header_2_font=”Montserrat|700|||||||” header_2_text_color=”#0092FF” header_2_font_size=”28px” header_3_font=”Montserrat|700|||||||” header_3_text_color=”#0092FF” header_3_font_size=”28px” custom_margin=”30px||10px||false|false” global_colors_info=”{}”]<\/p>\n

Stress reduction and endorphin release<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.2em” custom_margin=”0px||||false|false” custom_padding=”0px|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n

Interactive experiences can trigger excitement<\/strong>, releasing endorphins secreted by the brain.<\/span><\/p>\n

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[\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/07\/gamification-endorphine.webp” title_text=”gamification-endorphin” align=”center” _builder_version=”4.21.0″ _module_preset=”default” module_alignment=”center” custom_margin=”0px||10px||false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

This natural body analgesic can reduce stress, anxiety and create a sense of euphoria<\/strong>, fostering a state of mind conducive to learning and engagement.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#f9f9f9″ min_height=”129px” custom_margin=”30px||0px||false|false” custom_padding=”||50px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ disabled_on=”on|off|off” _builder_version=”4.21.0″ _module_preset=”default” min_height=”399.7px” custom_margin=”1px|auto|0px|auto|false|false” custom_padding=”50px|0px|0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.5″ _module_preset=”default” custom_padding=”|20px|||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|800|||||||” text_text_color=”#0092ff” text_font_size=”32px” header_font=”Montserrat|700|||||||” header_text_color=”#0092FF” header_2_font=”Montserrat|700|||||||” header_2_text_color=”#0092FF” header_2_font_size=”28px” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092FF” header_3_font_size=”31px” custom_margin=”0px||10px||false|false” global_colors_info=”{}”]<\/p>\n

The need for recognition, a major lever for gamification<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.2em” custom_margin=”0px||10px||false|false” custom_padding=”0px||10px||false|false” global_colors_info=”{}”]<\/p>\n

Endowments are an excellent way to <\/span>reward users<\/b> on a game campaign for a brand or retailer.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”16px” width=”100%” custom_margin=”|-58px|0px||false|false” custom_padding=”|0px|0px||false|false” global_colors_info=”{}”]<\/p>\n

This engagement technique is based on a fundamental human desire to be recognized and appreciated, as well as a natural tendency to compare oneself with others.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/07\/gamification-besoin-de-reconnaissance.webp” title_text=”gamification-recognition-needs” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-17px|-10px|0px|0px|false|false” custom_padding=”|0px|0px|0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ disabled_on=”off|off|on” _builder_version=”4.21.0″ _module_preset=”default” min_height=”399.7px” custom_margin=”1px|auto|0px|auto|false|false” custom_padding=”50px|0px|50px|0px|true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|800|||||||” text_text_color=”#0092ff” text_font_size=”32px” header_font=”Montserrat|700|||||||” header_text_color=”#0092FF” header_2_font=”Montserrat|700|||||||” header_2_text_color=”#0092FF” header_2_font_size=”28px” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092FF” header_3_font_size=”31px” custom_margin=”0px||10px||false|false” global_colors_info=”{}”]<\/p>\n

The need for recognition, a major lever<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.2em” custom_margin=”0px||10px||false|false” custom_padding=”0px||10px||false|false” global_colors_info=”{}”]<\/p>\n

Endowments are an excellent way to <\/span>reward users<\/b> on a game campaign<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/07\/gamification-besoin-de-reconnaissance.webp” title_text=”gamification-recognition-needs” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”10px|0px|15px|0px|false|false” custom_padding=”|0px|0px|0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”16px” width=”100%” custom_margin=”|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”]<\/p>\n

This engagement technique is based on a fundamental human desire to be recognized and appreciated, as well as a natural tendency to compare oneself with others.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”50px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”28px” text_line_height=”1.2em” header_2_font=”Montserrat|300|||||||” header_2_font_size=”28px” custom_margin=”||30px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Discover some<\/span> <\/b>examples of gamification <\/b>from our customers<\/span><\/h2>\n

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Over 200 brands<\/strong> place their trust in us<\/p>\n

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The many benefits of a gamification marketing strategy<\/h2>\n

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    \n
  • Engaging audiences<\/span><\/li>\n
  • Enhance customer knowledge<\/span><\/li>\n
  • Improve brand perception<\/span><\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”16px” width=”100%” custom_margin=”0px|-58px|0px||false|false” custom_padding=”0px|0px|0px||false|false” global_colors_info=”{}”]<\/p>\n

    In our article, discover how gamification can become the driving force behind the success of your next marketing campaigns.<\/p>\n

    [\/et_pb_text][et_pb_button button_url=”https:\/\/www.adictiz.com\/en\/blog\/gamification-the-driving-force-behind-successful-marketing-campaigns\/” button_text=”Read the article” button_alignment=”left” _builder_version=”4.27.2″ _module_preset=”6d021bf2-5ea5-457f-ba71-2921f83e1d40″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/07\/gamification-ses-avantages.webp” title_text=”gamification-benefits” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-17px|-10px|0px|0px|false|false” custom_padding=”|0px|0px|0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ disabled_on=”off|off|on” _builder_version=”4.21.0″ _module_preset=”default” min_height=”399.7px” custom_margin=”1px|auto|0px|auto|false|false” custom_padding=”100px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|800|||||||” text_text_color=”#0092ff” text_font_size=”32px” header_font=”Montserrat|700|||||||” header_text_color=”#0092FF” header_2_font=”Montserrat|700|||||||” header_2_text_color=”#0092FF” header_2_font_size=”28px” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092FF” header_3_font_size=”31px” custom_margin=”0px||10px||false|false” global_colors_info=”{}”]<\/p>\n

    The benefits of a gamification strategy<\/h2>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/07\/gamification-ses-avantages.webp” title_text=”gamification-benefits” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”0px|0px|15px|0px|false|false” custom_padding=”|0px|0px|0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.2em” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

    1. Engaging your audience
    <\/span>2. Strengthen customer knowledge
    <\/span>3. Improve brand perception<\/span><\/p>\n

    <\/p>\n

    \u00a0<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”16px” width=”100%” custom_margin=”0px|0px|0px||false|false” custom_padding=”0px|0px|0px||false|false” global_colors_info=”{}”]<\/p>\n

    In our article, discover how gamification can become the driving force behind the success of your next marketing campaigns.<\/p>\n

    [\/et_pb_text][et_pb_button button_url=”https:\/\/www.adictiz.com\/en\/blog\/gamification-the-driving-force-behind-successful-marketing-campaigns\/” button_text=”Read the article” button_alignment=”center” _builder_version=”4.24.2″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#0092ff” button_border_width=”0px” button_border_radius=”6px” button_letter_spacing=”0px” button_font=”Montserrat|700|||||||” button_icon=”||fa||900″ button_icon_placement=”left” button_on_hover=”off” custom_margin=”30px||||false|false” custom_padding=”8px|40px|8px|50px|false|false” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#0092ff” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#f9f9f9″ min_height=”295px” custom_margin=”80px||0px||false|false” custom_padding=”30px||80px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”28px” text_line_height=”1.2em” header_2_font=”Montserrat|300|||||||” header_2_font_size=”28px” custom_margin=”||0px||false|false” custom_padding=”30px||20px||false|false” global_colors_info=”{}”]<\/p>\n

    A single platform for achieving your <\/strong>
    marketing<\/strong> objectives <\/strong> through gamification<\/h2>\n

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    Gamification for marketingStand out to better engage your audienceGaming, a social phenomenon that has existed since the dawn of timeIts use has grown at an unprecedented rate over the past 40 years with the advent of mobile Internet and social networks in particular.At Adictiz, our ambition is to turn any situation into a play situation […]<\/p>\n","protected":false},"author":4,"featured_media":14643,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-15349","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nGamification for marketing<\/title>\n<meta name=\"description\" content=\"Gamification involves making activities more stimulating. 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